I pay around £80 – £150 for a cashmere jumper from various well known high street outlets. Why should I pay a premium for a Last Of England one?
Today we focus on design.
High street cashmere jumpers are usually made in plain stitch designs in a plethora of colours. Last Of England has moved away from this template to provide rarely found historic knitting stitches in limited colours. Why have we done this?
The heritage knit patterns interest the viewing eye without being overly decorative. The stitches also demonstrate the supreme technical skills of the mills in which they are manufactured. The traditional knit design also helps to proclaim the UK’s proud heritage in textiles. The patterns are difficult and timely to knit and consequently, in the low cost world of high street retailing, are not cost-effective.
Some colours in the spectrum are lasting, in that you can envisage yourself wearing them indefinitely. Others seem to be fashionable or faddish. Last Of England has taken the decision to limit the number of colour options available and to concentrate on those which are heralded as ‘classics’. We think all this adds value to Last Of England products and helps them to offer something different and rewarding to consumers, when compared to cheaper high street offerings.
Tomorrow we will concentrate on the intertwined themes of Social Responsibility and British Manufacturing.
Partial Answer To A Question Part Two
I pay around £80 – £150 for a cashmere jumper from various well known high street outlets. Why should I pay a premium for a Last Of England one?
Today we focus on design.
High street cashmere jumpers are usually made in plain stitch designs in a plethora of colours. Last Of England has moved away from this template to provide rarely found historic knitting stitches in limited colours. Why have we done this?
The heritage knit patterns interest the viewing eye without being overly decorative. The stitches also demonstrate the supreme technical skills of the mills in which they are manufactured. The traditional knit design also helps to proclaim the UK’s proud heritage in textiles. The patterns are difficult and timely to knit and consequently, in the low cost world of high street retailing, are not cost-effective.
Some colours in the spectrum are lasting, in that you can envisage yourself wearing them indefinitely. Others seem to be fashionable or faddish. Last Of England has taken the decision to limit the number of colour options available and to concentrate on those which are heralded as ‘classics’. We think all this adds value to Last Of England products and helps them to offer something different and rewarding to consumers, when compared to cheaper high street offerings.
Tomorrow we will concentrate on the intertwined themes of Social Responsibility and British Manufacturing.