I pay around £80 – £150 for a cashmere jumper from various well known high street outlets. Why should I pay a premium for a Last Of England one?
Today we will tackle the themes of Social Responsibility and British Manufacturing.
It seems like every brand these days will proclaim their commitment to ‘Social Responsibility’, they play up the provenance of many of their goods whilst keeping the origin of others hidden in the shadows. They will create enough noise to persuade the public that they are doing the right thing. Yet, ‘Social Responsibility’ has really been reduced to a mere buzz phrase.
Last Of England sincerely has an intrinsic commitment to its social contract with manufacturers and consumers. It believes in a workforce earning a deserved wage and operating in safe and hospitable conditions. It champions skilled industry to produce the best quality products. The result of these commitments is to add cost to products, yet we think that they also add significant value.
The use of British Manufacturing in the creation of Last Of England jumpers confirms the brand’s intrinsic beliefs. The British woollen mills are regarded as producing the best quality knitwear in the world. The local labour they utilise is skilled and the workforce have a meaningful, rewarding career for the majority of their lives. These skilled industries need to be supported by the British consumer or they will erode away in the race towards the lowest price.
Some consumers will simply not to be able to afford the premium on a Last Of England jumper, nonetheless, many buyers can pay the added charge, but will choose not to. Short term thinking leads us into buying reduced quality at a lower price. Longer term thought would push our brains to register that there is better value to be had in purchasing higher cost items, of a superior quality, which are responsibly manufactured to last well into the future.
Partial Answer To A Question Part Three
I pay around £80 – £150 for a cashmere jumper from various well known high street outlets. Why should I pay a premium for a Last Of England one?
Today we will tackle the themes of Social Responsibility and British Manufacturing.
It seems like every brand these days will proclaim their commitment to ‘Social Responsibility’, they play up the provenance of many of their goods whilst keeping the origin of others hidden in the shadows. They will create enough noise to persuade the public that they are doing the right thing. Yet, ‘Social Responsibility’ has really been reduced to a mere buzz phrase.
Last Of England sincerely has an intrinsic commitment to its social contract with manufacturers and consumers. It believes in a workforce earning a deserved wage and operating in safe and hospitable conditions. It champions skilled industry to produce the best quality products. The result of these commitments is to add cost to products, yet we think that they also add significant value.
The use of British Manufacturing in the creation of Last Of England jumpers confirms the brand’s intrinsic beliefs. The British woollen mills are regarded as producing the best quality knitwear in the world. The local labour they utilise is skilled and the workforce have a meaningful, rewarding career for the majority of their lives. These skilled industries need to be supported by the British consumer or they will erode away in the race towards the lowest price.
Some consumers will simply not to be able to afford the premium on a Last Of England jumper, nonetheless, many buyers can pay the added charge, but will choose not to. Short term thinking leads us into buying reduced quality at a lower price. Longer term thought would push our brains to register that there is better value to be had in purchasing higher cost items, of a superior quality, which are responsibly manufactured to last well into the future.
Next, we reach a conclusion.