We respect your right to privacy. We will never sell, trade or rent your information to a third party. We will only share information with select partners when it is necessary to do so in providing you a service requested from our website.

Your personally identifiable information; such as name, address, email, and phone, is collected when you register with Last Of England, make product purchases, or interact with our customer service. Personal information is used for standard business proceedings carried out on our website as well as improving the quality of your customer experience.

Anonymous information is collected automatically for analytical purposes and is used by us solely to improve the quality of our products and site experience.

When you make purchases, register with our site or subscribe to our newsletters you will receive marketing communications from us. You can opt out of these anytime by clicking unsubscribe in the email.

Our site may have links to external sites that we do not own or control. Our policy does not apply to them. If you visit any of these sites please review their privacy policy to see how they manage your personal information.


 We use Google Analytics to better understand how customers use our products and website. This is non-personal data and is collected only for our analytics. See their policy here.

All transactions are processed and cleared through PayPal’s ecommerce platform; where information like email, mailing address, and purchase history are securely stored for future payments or refunds when necessary. We cannot see nor do we have access to customer credit card, debit, or paypal account information. See their policy here.

Our email marketing is sent using Mail Chimp for which we use information such as your email address, general location, and purchase and website browsing history in order to send you notifications about recent orders and relevant news and updates regarding our products and services. See their policy here.

Our shipping partner The Royal Mail does not retain, share, store or use personally identifiable information for any purposes other than fulfilling your order.

In the event of a merger, acquisition, or bankruptcy, we will make every effort to contact you before any information about you is transferred or subject to a different privacy policy.

We reserve the right to disclose customer information as required by law.


 By using our website you consent to us storing these types of cookies on your device and accessing them when you visit our site in the future.

Non-personal information:

  • monitoring traffic to help us better understand how customers are using our website; such as IP address, type of browser and operating system, date and time the site was accessed, pages visited on our site, and the internet address of reference sites used to access our site.
  • recognizing repeat visitors
  • tracking anonymous interactions with online advertisers; such as click-throughs on a banner ad.

Personal information:

  • remembering preferences when browsing or shopping online; such as name and location, in order to make your experience more personalized.
  • enabling use of the cart and transactional functions for payments
  • monitoring use of the site or areas of our site visited in order to make communications or adverts relevant to customers.

You are in complete control of how cookies are used on your device. These are preferences that can be changed in any browser. Disabling cookies on your browser may limit the functionality and experience of our website.


 All sensitive information on Last Of England website is encrypted with 256 bit SSL security. Any personally identifiable information accessed offline is limited to employees providing you with specific services like customer care or billing inquiries.


 You can opt out of our communications by clicking unsubscribe at the bottom of our emails. You have the right to edit or delete your personally identifiable information at anytime, and you can send your request to The Data Controller – ahoy@lastofengland.co.uk or call on 0207 727 6164.


 Our Privacy Policy may change from time to time and all updates will be posted on this page. If you have questions regarding our privacy policy please contact us at ahoy@lastofengland.co.uk

Policy Updated 25 May 2018

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